Find Your Niche and Stand Out From Other Singers
Three Easy Strategies!
Today I have three fun and easy strategies for you, to help you create a niche and stand out from other singers in your local market or within your musical genre.
Your niche can make the difference between being ‘just another jazz singer’ to becoming a sensation, so I know you’ll find this video useful.
Enjoy and let me know in the comments below, which of the three strategies you think you may try first!
Three strategies to finding your niche as a singer:
1. Specialise in one area of your genre
Rather that ‘just singing jazz’, specialise in one specific area of the genre instead. I get a lot of work for ‘Great Gatsby’ parties because I focus on 1920’s style music. You could do ‘New Orleans 1920’s Swing with a tuba rather than bass’ or Gritty Rock and Roll swing for example.
You could cater specifically for swing dancers and do swing dance tempo songs from the 1930’s/40’s. You could do electroswing, or be a bluesy/ jazz singer people would book for a sultry night of low key saucy songs. You could do more cabaret style jazz and sing songs with constumers or get together with a Burlesque act. There are loads of ways to dig deep and make one specific area of your musical genre into ‘the thing you’re known for’.
2. Go original
Do you love to write your own songs? Then do that instead! This is how I made a name for myself in my local area. I’m known more for my big 8 piece original band and our upbeat style of 1920’s fusion than anything else.
Sure I still do some ‘Great American Songbook’ style jazz cover gigs, but I get paid a LOT more to do the original stuff.
3. Use branding
The power of branding my friends! You could be different through your branding alone. For example, instead of being ‘another sultry jazz singer in a gown’, be a gothic eerie vampire-esque jazz singer and pick darker songs to sing or do cool arrangements of songs and change the lyrics to be darker/ add some distortion guitar instead of jazz guitar.
The ideas are limitless (and sooo fun!)
Did you like this video?
If you did, let me know in the comments below, which of the three strategies you think you may try first!
Try these tutorials next!
Four beginner scales for singers that you need to know. Commonly found in music, these scales will help your intonation, improvisation and musical knowledge.
Rejection and dealing with negative criticism is just part of the singer's life but that doesn't mean its easy to deal with.[spacer height="20px"] When you're struggling to sing with confidence and find your groove musically the last thing you need is someone telling...
Try this fun and helpful little hand to voice connection trick to improve not only your jazz scat singing but also your piano playing!
So what exactly is 'Pitch'? Pitch refers to how high or low a note is and as a singer, you want to hit each note right in the middle. If you sing slightly above a note, that is called being 'sharp'. If you sing slightly below a note, that is called being 'flat'. Pitch...
Ready to learn more and improve faster?
Join my six week Singing Academy and build the voice you’ve always wanted.